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Author’s Note
For most of my professional life, I’ve had a fascination with what actually makes a business work.
For nearly fifteen years as a marketer, I helped other companies grow — learning the formulas, running the plays, building the campaigns. And from that seat, it became painfully clear:
The formulas worked… until they didn’t.
Sure, they could take a business from point A to point B. They could generate leads. Boost conversions. Create momentum. But eventually, they’d hit a ceiling. Not because the tactics were wrong — but because the business underneath seemingly couldn’t sustain what they sparked. And sometimes, I watched the momentum they created only widened the cracks beneath it.
Later, when I began building my own businesses, the same lesson echoed even louder: Riding trends and playing the numbers could produce quick wins — but rarely lasting ones.
And then came venture capital—where I now have a front-row seat to wave after wave of founders, decks, markets, and metrics.
Multiple companies chasing the same trend. Similar teams. Similar capital. Similar strategies. On paper, no clear reason why one should succeed more than another. And still—one always seemed to rise, while the others slowly faded or fractured.
It was hard to make sense of with traditional due diligence — making investing feel like little more than gambling with prettier fonts.
Meanwhile, in my personal life, I’d long been a student of the Hermetic Principles — energetic “laws” that govern the unseen architecture of reality. These teachings helped me make sense of life and relationships. But it wasn’t until years ago that I began seeing how present — how active — these same principles are in business.
I started to notice these consistent energetic patterns, happening beneath the spreadsheets and operations — patterns that seemed to have a direct relationship with outcomes.
This realization became the seed of my exploration and a personal obsession.
This work has come to me in waves — through curiosity and observation of these patterns playing out in real businesses. Along the way, I’ve also tapped into what I believe are deeper harmonic fields — the kind echoed in both ancient wisdom traditions and certain scientific principles — and found the same patterns reflected there.
I’ve mapped these patterns, in what I now call The Five Sounds of Venture, across startups, scaled enterprises, and legacy brands — and they’ve explained things that metrics alone couldn’t.
In venture capital, they've uncovered signals in a team or model that later unfolded with surprising accuracy.
In marketing, they've shown when a campaign’s “problem” wasn’t the message at all — but a deeper misalignment in the business itself.
In consulting, they've pinpointed why the spark was gone — and where to adjust so growth could ignite again.
The framework hasn’t just exposed a problem — it’s acted like a tuning fork, revealing where to listen, where to adjust, and how to restore resonance.
It’s consistently blown me away. The clarity. The consistency. The predictability. How it doesn’t just diagnose — but tunes.
Once I could hear the sound of a venture, I couldn’t not hear it.
Once I could see the energetic patterns underneath a business, I couldn’t not see them.
And once I started working with those patterns, I watched them unlock results in ways that surprised me.
This work has changed how I build, how I advise, how I invest, and how I understand success. Perhaps most significantly, it’s helped me reclaim a sense of sacredness in business — and I’ve watched it do the same for others.
I offer it now not as a finished theory, but as an exploration for those who sense that business is more than markets, mechanics, and math.
But let me be clear: I don’t feel like I created this.
It’s a reality underneath the markets and math that’s been here all along — influencing, informing, and shaping business whether we’ve had language for it or not.
I’ve simply tried to map the patterns I’ve noticed in a way thats useful for anyone committed to creating meaningful commerce in the world.
My hope is that it awakens in you what it’s awakened in me — a renewed vitality for the work, a deeper purpose in the building, and a more meaningful way of doing business.
Sincere thanks for reading… Join the Community. Share feedback with author.
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